Dabur enters the sanitary products industry.

The launch of Fem Ultra Care sanitary napkins by packaged consumer products manufacturer Dabur India on Wednesday marked the company’s entry into the women’s personal hygiene market.

Already, Dabur sells bleaching products under the Fem personal care brand. Dabur will now go out against Johnson & Johnson’s Stayfree and P&G’s Whisper, which market sanitary products under their respective brands.

The device is being introduced on the e-commerce site Flipkart, where it will initially be sold. The business said while announcing the introduction that the launch will further boost the brand Fem’s presence in the Indian personal care sector.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close