On Monday, Wipro Consumer Care revealed that it has purchased Kerala’s Nirapara. By purchasing one of Kerala’s top-selling traditional food brands, the firm enters the packaged food and spice market.
With this acquisition, Wipro Consumer Care joins FMCG companies that already have a presence in the spices sector, including Dabur, Emami, Tata Consumer Products Ltd., and ITC.
The 1976-born company Nirapara is renowned for its spice blends. The brand takes the lead in providing a wide range of spice blends, as well as rice powder needed to make “appam,” “idiyappam,” etc.
This news is written by Ms. Amrita Singh, Research Assistant, All India Legal Forum.