On Monday, Wipro Consumer Care revealed that it has purchased Kerala’s Nirapara. By purchasing one of Kerala’s top-selling traditional food brands, the firm enters the packaged food and spice market.
With this acquisition, Wipro Consumer Care joins FMCG companies that already have a presence in the spices sector, including Dabur, Emami, Tata Consumer Products Ltd., and ITC.
The 1976-born company Nirapara is renowned for its spice blends. The brand takes the lead in providing a wide range of spice blends, as well as rice powder needed to make “appam,” “idiyappam,” etc.
This news is written by Ms. Amrita Singh, Research Assistant, All India Legal Forum.
ALL INDIA LEGAL FORUM 