Sourav Ganguly and Bandhan Bank unveil a new branding campaign.

Sourav Ganguly, a cricket player and the bank’s brand ambassador, is featured in an integrated marketing campaign developed by Bandhan Bank. 

According to the corporation, the “Jahaan Bandhan, Wahaan Trust” campaign highlights the “trust” that the brand has been able to build in its seven years as a bank and during the past 20 years in its many forms before the bank.

An all-encompassing strategy will be used for the marketing campaign, involving TV, print, outdoor advertising, movies, and digital media. 

This news is written by Ms. Amrita Singh, Research Assistant, All India Legal Forum.